I’m a Multi-disciplinary creative director with a strong background in brand activations, product presentations, window display programs and production management.

I posess 20 years of experience leading teams, enhancing brand identities through digital and physical platforms and creating compelling product stories and consumer experiences.

CURRENTLY at APPLE AND BASED IN CALIFORNIA. 

APPLE

Associate Creative Director
October 2021 - Present

Lead and manage a design team that creates innovative physical/digital displays and brand activations that directly support Apple product launches in flagship, fleet, and premium channel retail environments worldwide.

• Lead the worldwide window display program across 500+ retail and premium channel locations
• Manage 3D design team, production expectations, and concept to consumer deliverables from physical > digital

Senior Art Director
December 2015 - October 2021

AUX ARMES ETC

Creative Director / Owner
New York, NY , February 2008 - December 2015

Design firm specializing in display programs, product launches, fashion presentations, set and showroom design, visual merchandising, and store expansions.

CLIENT LIST / AUX ARMES ETC

Hermès · Steven Alan · Valentino · Vince · Honor · Intermix · Jill Stuart · Madewell · Maiyet · MM6 Martin Margiela · Old Navy · Barneys NY · Candela · Diane Von Fürstenburg Elie Tahari · Generra · Ghurka · Le Sportsac · Saks Fifth Avenue · Calvin Klein · Paige · Isa Arfen · Manrico Cashmere · Clover Canyon · Siki Im · Red Bull Music Academy Refinery 29 · Theory · Cole Haan · Ghurka

UNIQLO DESIGN STUDIO

Creative Director / Visual Merchandising
New York, NY August 2005 – August 2006

Responsible for executing displays, directives, and interior designs for new store openings. Creating product stories, mood boards, and in-house presentations for Uniqlo Design Studio NYC.

BARNEYS NEW YORK

Art Director, Flagship / Co-op
Chicago / New York, NY August 2001 – July 2005

Developed and executed a distinct visual language consisting of fixtures, furniture, and displays for all Barneys New York Flagship and CO-OP retail stores.

MUSEUM OF CONTEMPORARY ART CHICAGO

Preparator / Art Handler
Chicago 1999-2001

Museum-quality art handling related to installation and de-installation of exhibitions both inside and on the grounds of the museum.

AWARDS

Art Directors Club: Experiential Design / AirPods Pro Launch · APPLE

Environmental Design / Window Display / Merchandising II.Environmental Design / Retail